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Masterclass Launch ‘In Your Hands’ Campaign

Masterclass want you to write your passion/profession on your hand and upload it to Facebook/Twitter/Instagram using the hashtag #InYourHands

Right then. Here’s a Q&A with Josh Brown (Press and Marketing Manager at Masterclass and Theatre Royal Haymarket).
To kick things off I asked Josh some questions. Josh is good at talking about Masterclass’ place in the Theatre cosmos, and how the ‘industry’ works in 2016.

Here’s how the chat went.

Hello! What are you doing at the moment?

Well, it’s been pretty hectic. We’ve just launched our new In Your Hands campaign and have been redesigning all of our marketing material to fit in with the rebrand!

Please tell me a bit about the #InYourHands Campaign.

Creating career opportunities in theatre is challenging, but I think a far greater challenge is instilling the confidence and self-belief in young people to actually put themselves forward for such opportunities. In a nutshell, that’s exactly what Masterclass’ In Your Hands campaign aims to address. We want to empower emerging theatre makers and to foreground the diverse range of career routes available within the Arts.

HI YA! Josh Brown, ladies and gentlemen.

Whether you’re working as an Actor, Stage Manager, Journalist, Director, Technician, Producer, Reviewer, Marketer etc (the list is endless!), be proud of what you do and never shy away from an opportunity because you feel under qualified or intimidated by the sheer volume of other creatives out there. Instead, rest safely in the knowledge that everything you work to achieve, really is the future of our industry.

So basically you’ve rebranded Masterclass, launched a campaign and continue to schedule some brilliant schemes and opportunities for young people and it’s not even March?

Haha! Well the rebrand has been in the pipeline for about a year now and I think all of us knew we were going to hit the ground running for 2016! It’s a really exciting time to be involved with Masterclass. The whole team work incredibly hard to ensure that the programme can offer these unique opportunities to people aged 16 – 30. This year alone we’ve offered out 3 paid apprenticeships in Design, Directing and Stage Management to work on Breakfast at Tiffany’s and, as you say, we’re just launched a new campaign – It’s relentless! I love it.

Photo credit Alex Rumford

Do you feel that too much power in the industry is held by people with little to no taste in Theatre?

Well, I think that’s probably dependant on the definition of taste. There are some wonderfully original, thought-provoking pieces of theatre being created, particularly in fringe venues, and it’s just a case of shining a spotlight onto this work for a mainstream audience.  Ultimately, it’s the responsibility of those working in theatre today to empower and inspire emerging theatre makers of tomorrow. The future of our industry really is in their hands!

 And what else do you have coming up?

On Tuesday 9th Feb, we’ve got a Masterclass with Indhu Rubasingham, Artistic Director at the Tricycle Theatre, and she’ll focus on new writing, which should be really exciting! Then on 1st March we have Ruth Sheen coming in to work on characterisation and improvisation – again, another really exciting session to be involved with!

Indhu Rubasingham (above)

We also have some really big announcements and plans for later on in the year so make sure you keep an eye on our website across the next few weeks and sign up to our mailing list!

One thing is for sure, the future of Theatre is definitely safe in the hands of these people.

N.B. Please use a solvent free and non-toxic pen!