A Rebuttal to Pessimism About Edinburgh Fringe
THERE’S a song in Hello, Dolly! that I always think about when times are bleak: ‘Put on Your Sunday Clothes’.
Out there
There’s a world outside of Yonkers
Way out there beyond this hick town, Barnaby
There’s a slick town, Barnaby

Since 1947, the Edinburgh Festival and Fringe have stood as the world’s largest and most influential arts gatherings.
Together, they sell more tickets than any global event except the Olympics and the World Cup. For artists and audiences alike, the Fringe is an overwhelming feast: with nearly 4,000 shows this year, even sprinting across cobbled streets from one venue to the next, you can’t escape the feeling you’re missing out on something extraordinary.
Gardner laments that “on the Fringe, you can see the bones, and you can see them crumbling.” She’s not wrong about the strain — rising costs, turbulent weather, and post-Brexit bureaucracy make staging theatre in Edinburgh more complex than ever. And yes, Oasis haven’t helped matters.
But here’s the problem: if we only dwell on scarcity and crisis, we risk pushing the next generation of artists into cynicism before they’ve even begun. Festivals thrive on possibility, not defeatism. When does this become clickbait? Have I contributed to this defeatism?
Yes, the Fringe is flawed, but it remains one of the few platforms where a bold idea performed in a basement at midnight can lead to international tours, future collaborations, or even lifelong artistic partnerships. Many UK artists do receive invitations abroad because of their Edinburgh shows — proof that risk-taking here still pays off.

This rhetoric of decline also misses something crucial: the Fringe has always been a marketplace as much as a festival. Some shows will sparkle, some will falter, and that churn is not a sign of failure but of vitality.
To pretend otherwise is to romanticise a past that never really existed. Even John McGrath, in his 1979 manifesto A Good Night Out, argued that theatre must meet audiences where they are — especially working-class audiences — with values different from the middle-class “ideal.” His words still resonate.
‘There is a working-class audience for theatre which makes demands, and has values, which are different from those in our idealised middle-class audience’
The Fringe, messy and imperfect, is exactly the space where that kind of meeting can happen. (I am writing this from the Traverse Theatre bar, having just witnessed – Debbie Hannan, Nicholas McArtney & Tam Dean Burn read chapters from the seminal book).

It is also true that political leaders have long failed to treat the Fringe as the global cultural asset it is. As former Fringe Society CEO Shona McCarthy recently observed, no one would dream of hosting an Olympics or Commonwealth Games without adequate infrastructure. Yet the Fringe — an event of comparable scale — operates without the same level of central investment in transport, accommodation, or digital services.
That’s not a reason to despair about the festival; it’s a reason to demand better support from government and policymakers.
Artists, too, might benefit from broadening their horizons. Obsession with a London transfer or a UK tour can feel parochial when the Fringe is already an international crossroads. As my conversations with Francesca Vitale (Fringe Milano) and Xela Batchelder (Pittsburgh Fringe) reminded me, you never know who is in your audience — or where your work might travel next.
What gives me hope is that Edinburgh is a place to take risks, to fail gloriously, to win unexpectedly. Yes, it can break your heart or your bank balance. But it can also open doors you never knew existed. It’s all about the encounter.

To reduce this sprawling, unpredictable festival to an elegy of decline is not only inaccurate — it risks smothering the very spirit that has made the Fringe a launchpad for generations of artists.
Without theatre our lives would be infinitely less colourful.
I know now that the real question isn’t whether the Fringe is in crisis. The real question is: how do we ensure those fleeting encounters between artists and audiences — the very soul of the festival — continue to occur, surprise, and endure?












































